Seth Godin often writes about getting promotion tools/information into the hands of those who are on fire for your organization. They can’t help but spread the word. For a long time our team has been wanting to focus on this. We finally made the time to tackle one such idea. Here’s how it works.
As soon as Baptism photos come back from the volunteer photographers they are added to a person’s record in Arena. That night the person baptized will receive an email with a personalized link to a page where they can view it (image below, names and faces blurred for privacy)
They can also, with one click, share the photo and link on their Facebook page, Twitter, email and Google +. They also can download a digital copy of their picture. The individual person still receives a printed photo and certificate in the mail.