We’ve been working on a scorecard concept for quite some time on our team. I’ve waited to share them until we had two quarters of real data so they could tell a full story. Here’s two scorecards we devised for the communications portion of our Creative Technologies Team.

Website Scorecard

Social Networking Scorecard

We left plenty of room to add future items, but I’m really happy with what we have to date, it’s a good start. If there’s one area that’s missing it’s some metrics on how fast we complete requests. The problem is that the nature of communications requests are typically longer in duration. Also, we definitely don’t want to punish people for planning ahead and giving us plenty of lead time. Something based on meeting deadlines may work.

So now on to the numbers:

Social Media – I’m really proud of the team in this area. We continue to create a dynamic environment for interacting with our community. We fell a bit in post quality. Some of that was due to the high bar we set in our first quarter. We also may have taken our eye of the ball a bit at the end of the quarter when we got busy with preparing for Easter and took some much needed time off. I can say this week has been off the hook on post quality (640 interactions and the week is still young). I’m expecting some great results this quarter!

We should also cross the 5,000 mark in fans this week. We just crossed the 5,000 fan mark as I write this post. Great milestone! Oh and there’s Twitter… surprise it’s still around. Would the last person please remember to turn off the light…?

Web – Our website traffic continues to grow despite being a very mature site (i.e. it’s been around for a long time and people are used to using it). The fact that traffic continues to grow tells me that our church is growing and our site remains an effective tool for communication. We’ve also found that our social networking wins spills over to the site through a high referral rate.

We have a new volunteer who is analyzing our site’s search engine logs and has turned up some interesting opportunities for improving some content areas. Looking forward to seeing her ideas get implemented.

Looking at these scorecards, can you suggest other items we should be measuring?

Coming soon… IT Scorecards…

This entry was posted on Wednesday, April 7th, 2010 at 9:58 pm and is filed under Communications. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.