You Must Read This
Over the last few months I’ve read three books that have impacted me significantly. One of them (I’ll blog about the other two later) was just released on Amazon today. I was able to get a pre-release copy in December as I know a great many big wigs I was won a lottery on the authors website so I was able to get through it over the last few weeks. Switch is from the authors of Made to Stick (another must read for anyone in marketing). This book covers how to implement change in your life and the lives of others. I won’t cover the meat of the book (as it’s a must read so… you must read it) but let me say that this book can/should/will make a huge difference for the church. If we can learn and implement these concepts of change we will not only improve our own lives but also help those around us. If you’re a fan of Malcolm Gladwell or Seth Godin (and who isn’t) you’ll love this book. So what are you waiting for… read… enjoy… be enlightened.
Oooooh…I didn’t hear that the Heath boys had a new book out. I might just have to go pick it up. I’m currently reading the book that I bet is the “other book” you mentioned above – Linchpin by Seth Godin? Definitely a guy who makes you think, but right now I feel bogged down in the fact that I feel he could make his points in half the number of pages. I don’t remember his other books being quite so tedious. I look forward to your review though.