Ways to Grow

The other day I finished the book Change By Design by Tim Brown. Tim is the CEO and president of the legendary design firm IDEO. It was a good book on how “design thinking” needs to be applied to all areas of an organization. As several people on the team can a test to I quoted from it nearly every day (sorry). I’ll blog more concepts from the book soon, but one that really resonated with me was his How to Grow Matrix. Here’s the chart.

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The concept is that you need to be investing in all four quadrants. The chart is not so much revolutionary as much as it is clarity. It helped me really think about how we’re investing in each area.

More from the book coming soon (I promise hope).

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