Arena really is a communication director's best friend. How you say? Let me try to explain as concisely as possible.
Reason 1: It's a full featured content management system
Many people don't know it, but Arena was created using the same free framework that birthed several other content management systems including DotNetNuke (DNN). It includes the ability to:
Host multiple portals (here's a list of portals we use at CCV).
Use templates to inherit page layouts. We have a great many templates at CCV. Below is an example of one with the content areas highlighted.
Modules allow you to build pages with the functionality you desire. Last count there were over 300 modules available with new ones created constantly by both the folks at Arena and the community of Arena developers at churches.
Each of these modules can be placed anywhere on a page and secured to allow everyone or only specific individuals to view / edit them.
For you external website one of the more popular controls to use is the advance text control. This control provides a rich text editor for modifying text on a page. Those with edit access can click a small pencil icon and start editing text on the page. You can even configure the control to e-mail a web administrator to review the changes that were made.
There's many more modules especially designed for making your website as interactive as possible including, polls, photo galleries, etc. I could go on and on about the features here, but I promised to be concise.
Reason 2: It allows your staff to easily enter events / promotions they want to promote.
Your staff can easily submit requests for promotions they would like to advertise to the congregation. They can also choose in what topic areas they would like to cross-promote the event.
Reason 3-6: Arena drives many of the communications mediums.
Once promotions are inputted and approved, Arena can drive many of the mediums you use to communicate. Including:
The bulletin… Screens are provided for those editing the bulletin to get the announcements that have been approved for each week in order of priority. No more running around with sticky notes…
The website… Approved promotions can will also be displayed on your webiste (and automatically removed when expired).
The plasmas… Yes.. Arena can even drive your plasmas. There's a community module that allows your promotions to be viewed in a flash movie with many different Keynote like transitions. See ours as an example. (Note: if ours looks a little squished it's because it is. The plasmas stretch it back out to a 16:9 ratio… still working with our AV guys on this…)
Reason 7: Bulk E-mail and SMS
Arena allows the sending of bulk e-mail and SMS to any list of people you can think of… just write a report and click send… E-mail's can be personalized with many different merge codes.
Reason 8: Newletters
Who needs constant contact when you have Arena. You can build as many subscription based newsletters as you'd like. We have several with as many as 9,000 people subscribed.
Reason 9: Personalized Communications
One feature we just completed that will be rolled out soon to others is a personalized e-mail / RSS channel. This allows attendees to come to the website and subscribe to only the topics they are interested in. Each week they will receive a personalized e-mail (we call ours 'In The Know') with just the promotions they're interested in. They can also choose to subscribe to a personalized RSS feed with these same promotions. If you're interested try ours out.
The problem with writing a post like this is that I'll kick myself for the next 2 weeks as I remember other features I should have included. So keep in mind there's more… much more…